Samsung’s VXT, Samsung has recently revealed its latest innovation – the Visual eXperience Transformation (VTX) platform, set to make waves in the world of digital signage. This all-in-one solution is designed to simplify the creation and management of digital displays, offering a user-friendly experience for businesses across various sectors.
Streamlining Digital Display Operations:
According to Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, “Cloud migration is an unstoppable trend.” VTX takes a bold step in this direction, making advanced signage accessible globally. However, VXT doesn’t just stop at accessibility; it ensures that the content and remote management solutions it provides are user-friendly.
what is Samsung VXT:
Samsung VXT, short for Visual eXperience Transformation, is an advanced and all-encompassing cloud-native Content Management Solution (CMS) developed by Samsung Electronics. The primary aim of VXT is to simplify and enhance the creation and management of digital displays for businesses across different industries. This innovative platform serves as a one-stop solution, bringing together various components to provide a seamless and user-friendly experience.
Global Launch and Subscription Plans:
Samsung plans to launch VXT globally on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. Accessible through various subscription plans, including monthly and annual options, VXT will be available for both online and offline purchases. A 60-day free trial is offered, giving prospective users the chance to explore the platform before committing to a subscription.
Key Features of VXT
VTX CMS (Content Management System): This module simplifies content management with an intuitive interface that handles content, playlists, and schedules simultaneously. Real-time management of multiple devices is made possible, with robust security features ensuring a safe environment.
VTX Canvas: A creative toolkit based on the What You See is What You Get (WYSIWYG) principle. Users can effortlessly create content with support for various templates, widgets, and partner content, making content creation intuitive for all users.
VTX Players: Supporting both Tizen and Android-based players, this module manages multiple web elements on one screen. A web-based virtual screen allows users to view and manage their signage deployments with ease.
Pre-Integrated Repeatable Solutions (PIRS): VXT collaborates with third-party integrators, developers, and content partners, offering a broad range of incredible content specific to vertical use cases without requiring additional customization.
VTX Art: This feature provides access to a diverse library of artwork and photos, allowing businesses to enhance their digital displays with high-quality visual content.
Link My POS: Enabled by Wisar Digital, this solution lets businesses pull product data from Point of Sale (POS) systems directly into VXT Canvas, reducing manual data entry and improving overall efficiency.
Ngine Real Estate and Ngine Automotive: Developed in partnership with Ngine Networks, these solutions enable businesses to display properties and vehicles for sale or rent on digital displays without the need for re-entering data.
Compatibility and Accessibility: VTX is designed to be compatible with both desktop and mobile devices, catering to the diverse needs of users. This flexibility allows users to control and manage their content anytime, anywhere.
Reducing Downtime: VXT employs an advanced modular architecture to isolate and minimize the impact of potential failures, reducing downtime. An early warning feature alerts users to potential issues, allowing for preemptive actions and faster recovery.
Energy Management Tool: VXT offers an energy management tool providing insights into energy consumption levels, allowing users to optimize settings for brightness and automatic on/off times.
A Cloud-Native Marvel: Samsung’s VXT Platform is like a superhero cape for digital displays. It’s a cloud-native Content Management Solution (CMS), and it brings together content and remote signage management in one secure platform. Imagine it as your digital display’s best friend, making everything simple and secure.
Easy as Pie: Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, says, “Cloud migration is an unstoppable trend.” What does that mean? Well, VXT makes high-tech signage accessible to everyone, no matter where they are. It’s not just accessible; it’s also user-friendly. This means you don’t have to be a tech expert to use it!
One-Stop-Shop for Your Business:
VTX isn’t just for big companies; it’s for everyone. Whether you run a store, a restaurant, or a big office, VXT has your back. It’s like having a personal assistant for your digital displays. You can easily create and manage content without breaking a sweat.
MagicINFO™’s Successor: VXT is the cool sibling of MagicINFO™. It’s like the upgraded version of your favorite app. VXT takes care of LCDs, LED signs, and even ‘The Wall.’ It’s like a superhero team, ensuring your displays look stunning and work seamlessly.
No More Manual Hassles: VXT hates manual work. It’s all about making your life easier. You don’t have to waste time updating software manually. VTX does it for you through a magical cloud portal. Setting up devices is a breeze with a simple 6-digit code – talk about efficiency!
Versatile for All Sectors: VXT doesn’t play favorites. Whether you’re in retail, hospitality, food and beverage, or corporate business, VXT is your go-to solution. It’s flexible and caters to everyone’s needs.
Recognized by Big Players: Guess what? Big players like Hy-Vee’s retail media network, RedMedia, are already using VXT. They manage over 10,000 Samsung smart signage screens effortlessly. That’s the power of VXT in action!
Unleashing VXT Modules: VXT doesn’t stop at being a superhero; it has sidekicks too! There are three modules – VXT CMS, VXT Canvas1, and VXT Players. These make content creation and screen management super easy.
VXT CMS – Your Content HQ: VXT CMS is like the control center. It handles content, playlists, and schedules – all in one place. You can manage multiple devices in real-time, and there’s top-notch security with private certificates. Your content is in safe hands!
VXT Canvas – Your Creative Studio: VXT Canvas is the creative genius. It’s like having an art studio on your device. You can create content effortlessly with templates, widgets, and even partner content. It’s a ‘What You See is What You Get’ (WYSIWYG) tool – making creativity a piece of cake.
VXT Players – Your Versatile Sidekick: VXT Players are your versatile sidekicks. They support both Tizen and Android-based players, and they can manage multiple web elements on one screen. The web-based virtual screen is like having eyes everywhere, helping you manage your signage deployments effortlessly.
Teamwork with Third-Party Magic: VXT knows the power of teamwork. It collaborates with third-party experts, system integrators, and content partners. This means you get a wide range of amazing content without the need for extra work.
Special Powers – Ngine Real Estate and Ngine Automotive: VXT is not just about digital displays; it also has special powers for real estate and automotive businesses. Ngine Real Estate and Ngine Automotive, in partnership with Ngine Networks, make listing properties and vehicles a breeze.
Seamless Control Anywhere: VXT understands your need for flexibility. It’s like having a remote control for your digital displays. You can control and manage your content from anywhere – be it your computer or your mobile phone.
No More Downtime Drama: VXT hates downtime drama. It has an advanced architecture that minimizes the impact of failures. There’s even an early warning system that alerts you about potential issues before they become big problems. VXT believes in proactive solutions.
Saving the Planet with Energy Management: VXT is a superhero for the planet too. It comes with an energy management tool that shows you how much energy your displays are using. You can adjust settings based on monthly insights, helping you save energy and be more eco-friendly.
In conclusion, Samsung’s VXT appears to be a comprehensive solution that not only simplifies digital signage operations but also enhances the overall user experience. With its user-friendly features, compatibility, and diverse range of applications, VXT seems poised to revolutionize the way businesses approach digital displays.
FAQs
1. What is Samsung VXT?
- Samsung VXT, or Visual eXperience Transformation, is an all-in-one cloud-native Content Management Solution (CMS) designed to streamline digital display creation and management. It offers a comprehensive platform for businesses to easily manage various types of displays, including LCDs, LED signage, and more.
2. What makes VXT different from other CMS solutions?
- VTX stands out with its turnkey solution developed by Samsung. It seamlessly integrates content creation and screen management in one application. The platform consists of three main modules – VXT CMS, VXT Canvas1, and VXT Players – offering a user-friendly and versatile experience.
3. How does VXT cater to different business sectors?
- VTX is designed to meet the needs of various business sectors, including retail, hospitality, food and beverage, and corporate environments. Its adaptability and versatility make it suitable for a wide range of applications, providing a solution for different industry requirements.
4. Can VXT be used for digital signage in real estate and automotive businesses?
- Yes, VXT has special solutions for real estate and automotive businesses. Features like Ngine Real Estate and Ngine Automotive, developed in partnership with Ngine Networks, allow businesses to list properties and vehicles seamlessly on digital displays without the need for manual data entry.
5. How does VXT help in reducing downtime in digital signage operations?
- VTX employs advanced modular architecture to isolate and minimize the impact of potential failures, reducing downtime. It also includes an early warning feature that detects issues such as extreme temperature changes or network instability, allowing users to address potential problems before they lead to downtime.
6. What is the energy management tool in VXT?
- VXT’s energy management tool provides users with insights into energy consumption levels. Users can optimize their energy use based on these insights, adjusting settings like brightness levels and automatic on/off times. This feature contributes to more efficient and sustainable energy management.
7. When and where will VXT be launched globally?
- Samsung will host a global launch event for VXT on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. Initially available in the U.S. for online purchases, VXT will have a subsequent global rollout in 2024. Users can take advantage of a 60-day free trial before subscribing.
8. How can businesses subscribe to VXT?
- VXT will be accessible through various subscription plans, including both monthly and annual options. Businesses can make offline purchases through existing B2B sales channels worldwide. Online purchases will initially be available in the U.S. before the global rollout in 2024.
9. Can users control and manage content from anywhere using VXT?
- Yes, VXT offers compatibility with both desktop and mobile devices. This allows users to manage their content anytime, anywhere. Whether you’re at your computer or on your mobile phone, VXT provides flexibility in controlling and managing digital displays.
10. How can prospective users get started with VTX?
- Prospective users can participate in a 60-day free trial before deciding on a subscription. This trial period allows users to explore the features and functionalities of VXT, experiencing firsthand how it can benefit their digital display management needs.